Metaphoria is a boutique illustration studio, based in Cape Town, specialising in picture-based business communications. Our clients are usually mid to senior managers, leaders or training and development specialists who need to communicate internal procedures, changes, product information or training content to staff members, or to create alignment across an organisation. However, we also create informational or educational graphics for external (customer or public-facing) communication.

In a nutshell: we distill, align or reimagine your information into a visual format people want to engage with. Our preferred method of conveying information is by way of metaphors and story-telling which stimulates learners’ imagination. We believe engaging, fun and visual-dominant learning materials are more effective for knowledge assimilation and retention. As people who love learning, we strive to contribute to the thrill and euphoria of the “aha!”-moment one gets when finally grasping a complicated concept.

Our Team

Andrew Donaldson


  • Client liaison
  • Graphic facilitation
  • Concept development
  • Illustration
  • Whiteboard animation
  • One-man IT crowd

Bernice Lizamore


  • Studio management
  • Project management
  • Client liaison
  • Concept development
  • Illustration
  • Self-appointed quality control

Ryan Prinsloo


  • Concept development
  • Illustration
  • Animation
  • Digital game design
  • Millennial representative

Clients

Among others, we have either directly, and/or through third parties, worked on projects for the following clients: